Lucy Choi London, founded by the niece of Jimmy Choo, marks the start of the next generation of luxury footwear. The new shoe label benefits from Lucy’s family shoe dynasty and the founders’ combined wealth of over 30 years experience in the shoe and luxury brand industry. The unique heritage, design expertise and passion for shoes come together to create this innovative new brand.
Lucy Choi London aims to bring designer shoes for every occasion to the consumer at an affordable price point, without compromising on design, craftsmanship and comfort
“Combining beautiful designs in exquisite materials with all-important comfort and the very best craftsmanship. Every woman should indulge in a pair of Lucy Choi London shoes.”